P&G Myth-Busting Series: The Science Behind Braun's New IPL Hair Removal System | P&G (2024)


Braun launches new IPL hair removal system that auto-adjusts to user during treatment.

P&G Myth-Busting Series: The Science Behind Braun's New IPL Hair Removal System | P&G (1)

Long-lasting hair removal just got easier with Braun’s new intense pulsed light (IPL) tool, the Braun Skin i·expert IPL. Braun Senior Director Stefania Angelino has been with P&G for 22 years and says Braun’s new IPL hair removal system is a game-changing innovation!

“This device can eliminate the need to remove hair for months — that's truly life-changing! This is a benefit many people spend lots of money on for expensive treatments, but we’re making it available right in your own home,” said Angelino.

In this P&G Myth-Busting Series Angelino explains how Braun’s latest technology works and debunks common misconceptions around IPL hair removal systems.

What’s the science behind IPL hair removal systems?
“The light is absorbed by the dark pigment present in the hair, melanin, and as a result the follicle heats up to about 60 degrees Celsius. At that temperature the protein in the follicles stops growing hair. In this demo with two balloons, I can illustrate how the energy in the device is only absorbed by the dark material while going through the skin. It does take a few applications — usually 3 to 12 treatments, once per week — but then you are free from hair for months!”

P&G Myth-Busting Series: The Science Behind Braun's New IPL Hair Removal System | P&G (2)

If you’re having issues viewing this video, watch it here.

How does Braun’s new Skin i·expert IPL hair removal system work?
“It’s an electric device that flashes a strong light when touching the skin, and the light impacts the follicles, reducing hair regrowth. What makes Braun’s IPL hair removal system unique is that it adapts to different skin tones across your body — for example, the skin in your armpit is different from the skin on your legs. So, if you’re using the IPL hair removal system in those areas, it will auto-adjust to the location and skin you’re treating.”

P&G Myth-Busting Series: The Science Behind Braun's New IPL Hair Removal System | P&G (3)

If you’re having issues viewing this video, watch it here.

What sets the Braun Skin i·expert IPL hair removal system apart from similar devices?
“The science! It flashes more frequently than our competitors — up to 125 times per minute, with less chance of missing spots. It also adapts to your skin tone on the various parts of your body, automatically (while other IPL hair removal systems require manual adjustment). There’s a sensor on this device that measures skin tone at a rate of 80 times per second. For example, your armpit skin is different than the skin in your bikini area. That measurement will automatically adjust the strength of the light, so the energy of the flash is in safe range.”

MORE FROM P&G’S MYTH-BUSTING SERIES: Bounty on a Roll with New Innovation

What makes the Braun Skin i·expert IPL hair removal system easy to use?
“It connects to an app, which guides the user at every step to ensure the best usage to get the fastest results. With the app, you really can use Braun’s IPL hair removal system without any worries of doing it wrong.”

Stefania was featured as a P&G innovator behind the innovation. Click here to learn more about her career and role.

You can purchase the Braun Skin i-expert IPL here.

In P&G’s Myth-busting series, innovators address common misconceptions about products and explain the science that makes P&G’s products superior. Learn what our experts say on these topics.

P&G Myth-Busting Series: The Science Behind Braun's New IPL Hair Removal System | P&G (2024)


What does PNG own? ›

P&G owns almost 80 brands, including those in the grooming, beauty, home care, baby care, and healthcare markets. Some of its largest brands are Head & Shoulders, Tide, Bounty, Gillette, Venus, Crest, and Oral-B.

What is P&G's biggest brand? ›

Pampers & Pampers Kandoo and Luvs disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand. Pantene haircare products. SK-II beauty products.

Who owns P&G? ›

The ownership structure of Procter & Gamble (PG) stock is a mix of institutional, retail and individual investors. Approximately 49.90% of the company's stock is owned by Institutional Investors, 0.60% is owned by Insiders and 49.50% is owned by Public Companies and Individual Investors.

Is Colgate P&G? ›

Procter & Gamble is a very well-known consumer products company, owning major brands like Crest, Gillette, Pampers, and Tide. Major competitors for P&G include Colgate-Palmolive, Church and Dwight, and Unilever.

Is P&G an Israeli company? ›

The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble.

What are the ethical issues with P&G? ›

P&G has been widely criticized for the company's use of palm oil and palm kernel oil suppliers that fuel the deforestation of tropical rainforests. In both cases, the extraction of resources releases carbon stored in forest and peatland ecosystems into the atmosphere.

Who owns majority of P&G? ›

Largest shareholders include Vanguard Group Inc, BlackRock Inc., State Street Corp, VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, VFINX - Vanguard 500 Index Fund Investor Shares, Geode Capital Management, Llc, Morgan Stanley, Wellington Management Group Llp, Bank Of America Corp /de/, and Spdr S&p 500 ...

What is P&G's best selling product? ›

Fabric care is by far the company's single biggest breadwinner, accounting for nearly one-fourth of sales. Home care (mostly dishwasher detergent), skin care, and baby care (diapers) each contribute about a tenth of total revenue.

Is Pantene a P&G brand? ›

Pantene (/ˌpænˈtiːn, -ˈtɛn/) is an American brand of hair care products now owned by Procter & Gamble. The product line originated in Europe in 1945 by Hoffmann-La Roche of Switzerland, which based the name on panthenol.

Does P&G still own Gillette? ›

Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).

Does BlackRock own P&G? ›

2024-01-29 - BlackRock Inc. has filed an SC 13G/A form with the Securities and Exchange Commission (SEC) disclosing ownership of 155,762,299 shares of The Procter & Gamble Company (US:PG). This represents 6.6 percent ownership of the company.

Where is P&G headquarters located? ›

P&G has been proud to call Cincinnati, OH home to its World Headquarters since 1837. The city of just under 300,000 people is filled with opportunities for both young professionals and families.

Is Febreze a P&G product? ›

Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble.

Is Olay part of P&G? ›

Olay or Olaz, previously Oil of Olay, Oil of Olaz, Oil of Ulan or Oil of Ulay, is an American skin care brand owned by Procter & Gamble.

Does P&G make Oral-B? ›

Oral-B has been part of the Procter & Gamble company since 2006.

What brands are PNG? ›

  • Baby Care. Pampers. Visit site. Baby Diapers.
  • Fabric Care. Tide. Visit site. America's #1 Laundry Detergent* ...
  • Feminine Care. Always. Visit site. Feminine Care Pads.
  • Grooming. Braun. Visit site. ...
  • Hair Care. Head & Shoulders. Visit site. ...
  • Home Care. Febreze. Visit site. ...
  • Oral Care. Crest. Visit site. ...
  • Skin and Personal Care. Gillette. Visit site.

How many brands does P&G have? ›

P&G is one of the world's leading fast-moving consumer goods companies, with 65 brands serving more than 5 billion consumers. P&G embraces the opportunity to be a force for good and a force for growth in the world – to drive real impact.

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