Kate Foster Lengyel
Co-Founder + CEO, The Outset
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20 years ago, I graduated from the FIT Cosmetics and Fragrance Marketing and Management MPS masters program — an incredible two year experience where I deepened my knowledge of, and love for, the beauty industry. Fast forward to last night, where I had the pleasure of joining some of my 2004 classmates for a mini-reunion as we participated in a leadership panel discussion for the impressive class of 2024. We remarked on the lessons we learned along the way, how 20 years goes by in an absolute blink, and the true gift of the lasting friendships we made. Thank you to professors Stephan Kanlian Tennille Kopiasz and Caterina Burzio, Givaudan for hosting, and to my classmates that I’m so wowed by and thankful for: Tennille Kopiasz Larissa Jensen Jon Roman Michelle McCabe . I’m proud to continue to learn from you, and congrats, #classof2024! 🎓✨#reunion #classof2004 #beauty Fashion Institute of Technology
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Columbia Beauty Club
16h
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wow, what an iconic graduating class! 2004 is full of rockstars!
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Stacy Dreyfus
Founder & Creator @ Orchid Worldwide | Sales, Marketing & Strategic Partnerships
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Love your products!
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Frances Pennington
SVP Global Public Relations & Brand Communications Tory Burch
7h
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Congrats, this is so great!
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Kate Foster Lengyel
Co-Founder + CEO, The Outset
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I've said it before, and I'll say it again...the community of fellow female founders that emerged around us while building The Outset has been one of the most rewarding parts of the journey. I first met Sarah Jahnke while speaking on a Beauty Independent panel and we bonded over our shared experiences as co-founders to celebrities. We've since become mutual fans of each other's work and even teamed up to launch a limited-edition Homecourt x The Outset gift set. Join us for a chat on TikTok live where we'll be taking questions and sharing a peek from behind the scenes. See you Monday, 4/9 at 3PM ET on The Outset TikTok!https://lnkd.in/eaK4N6nE
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Kate Foster Lengyel
Co-Founder + CEO, The Outset
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Tune in tonight as The Outset hosts our first 1-hour show on QVC! What started first as a dream of Scarlett's, then a sell-out performance in January with Courtney Khondabi, has evolved into the incredible opportunity to have our own dedicated 1-hour show to share the radically gentle and hydrating difference of The Outset skincare. Thank you to Joanne Chiu Sulit, Kelly Faulds and the entire team at The Outset, QVC and our dedicated representatives Sage Ladnier Christopher and Allison Robbins for all the hard work in making this dream come true! See you tonight on the Q with Courtney Khondabi! 💙 ✨Pictured below with our wonderful live host Shawn Killinger 💙
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Kate Foster Lengyel
Co-Founder + CEO, The Outset
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Wow, thank you Inc. Magazine for including Scarlett and I on this formidable list of female founders! Just two years in, we feel like we're at the start of something special with The Outset -- the world we've created where gentle skincare is powerful and simplicity is smart -- and we so appreciate this early recognition from the press and support from our community! 🚀💙✨
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Kate Foster Lengyel
Co-Founder + CEO, The Outset
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Scarlett and I are so proud that The Outset's debut on QVC this week resulted in a sellout performance! It was a joy to share the story behind our radically gentle and hydrating products with the audience - and as Scarlett has been a lifelong fan of the channel, this was truly a dream come true.💫 Our universal approach to stress free skin for all genders and generations means that we want to meet customers where they are. We have been able to reach our skin newbies, sensitive types, and clean lovers through existing retail partnerships and digital efforts, but when we saw that 25% of our online customer base had mature skin concerns, we knew there was an opportunity to create conversation with this customer in a bigger way. Scarlett kept telling me how much she wanted to tell our story on QVC, and I sent a cold DM to a QVCbuyer on LinkedIn (I won't name names toprotect theirinbox!). We eventually got a meeting, and months of pitching turned intoa yes. Then began months of prep from the teams at QVC and The Outset to build towards launch. And the response was incredible, crushing our monthly goals in mere minutes!📈 🎉 This was a labor of love and the result of so much effort from the incredible teams at QVC and The Outset - thank you all! Our name, The Outset, was chosen to reflect the daily start to healthy skin, embracing every day with renewed optimism. This is just the beginning✨ #thankyouteam 💙 Sage Ladnier Christopher Allison Robbins Katie Postyn Michelle Trinh Lauren Gunipero Joanne Chiu Sulit Kelly Faulds Lorelei Orfeo Mark Joseph Gorton #founderjourney #beautyindustry #femaleentrepreneur
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Kate Foster Lengyel
Co-Founder + CEO, The Outset
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Thank you to Jennifer Alsever for this "pinch me" profile in Inc. Magazine online and print! I never thought that I'd have a feature spread in Inc. -- and honestly, the opportunity to co-found radically gentle skincare brand The Outset with Scarlett Johansson was not on my bingo card, either. Appreciate the high praise from Scarlett and investor Martin Dolfi of Beliade in the article -- Jennifer also interviewed my husband and 2x school chum Roger Lengyel but he didn't make the cut 😂 Some highlights from the article: 1) be curious and get motivated by challenges, because they are inevitable 2) find a great co-founder who compliments your strengths 3) let your passion guide you! https://lnkd.in/emmgk_mX#femaleentrepreneur #beautyindustry #startup #scarlettjohansson
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Kate Foster Lengyel
Co-Founder + CEO, The Outset
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Thank you to Allure Magazine for the honor of voting The Outset Purifying Blue Clay Mask the Best in Beauty! We are beyond thrilled to be recognized for the performance of our true blue treatment that clarifies pores while soothing and softening — without drying out. This little red seal means a lot to us, so thank you Jessica Cruel Jenny Bailly and Team Allure! 💙✨ And #kudos to The Outset team on this big win!#cleanbeauty #femalefounders #startup #bestofbeauty
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Kate Foster Lengyel
Co-Founder + CEO, The Outset
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IYKYK. The Outset has been crushing it on repeat purchases and our goal is to enable our most passionate fans to help us spread the word. That’s why we partnered with Ty Haney and platform Try Your Best to more deeply engage our community. We opened the signup for our group of customer insiders (aka The Skinsiders) for 24 hours, resulting in the largest launch day ever on the platform 🚀✨Excited for what’s to come!
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Kate Foster Lengyel
Co-Founder + CEO, The Outset
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You know it was a busy week if you wake up on Friday morning and are convinced it’s Saturday ☺️ That was me after a jam-packed week launching The Outset at Nordstrom in NYC, followed by speaking at the Consensus Great Brands conference. Scarlett and I got to be social butterflies, first chatting with friends in store and then hitting the stage with my beauty hero Tara Foley to talk shop (and what comes next for us as our gentle skincare movement grows). ✨💙These events were huge undertakings, so tremendous thanks go to the teams at The Outset, Nordstrom and Consensus for working tirelessly to make them a success. (No doubt, you woke up today thinking it was Sunday 🤣😴) #kudos Joanne Chiu Sulit Lorelei Orfeo Claire Bertram Caroline S. Miller Annie Sokoloff Tara Foley Maeghan Thompson John Bailey (he/him) Ashlie Garcia Autumne West #scarlettjohansson #cleanbeauty #femalefounders #startup
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Kate Foster Lengyel
Co-Founder + CEO, The Outset
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Thank you WWD and Allison Collins for this incredible recognition and congrats to the fellow honorees 💪✨ #womeninpower
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