I'm Calling It—This Haircut Trend Is Set to Dominate 2023 (2024)

I have a confession: I'm low-key obsessed with predictingthe hair trends of the year. From the hottest hair coloursto the trending haircutswe'll all be booking in for, I'm always on the lookout for the next big thing that we'll all be rushing to the salon for. And for 2023, there is one haircut trend that is currently taking the beauty industry by storm: the butterfly haircut.

What Is The Butterfly Haircut?

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(Image credit: Larry King)

Who What Wear UK Managing Editor, Poppy Nash, booked in for the butterfly cut.

The butterfly haircut currently has TikTok, Instagram and just about everyone (including me) in a chokehold right now. But what exactly is the butterfly haircut? Its main features are a mix of short and long rounded layers, which give shape, volume and maximum body, with a symmetrical effect that resembles a butterfly. Think tumbling layers with plenty of movement. And the data backs it up. A report from Beauty Piesays that butterfly haircuts rose12,432% in the lead up to 2023,and #butterflyhaircut has 498 million views and counting on TikTok. So, this is one haircut trend we can expect to take 2023 by storm.

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While I would never be brave enough to try cutting it at home myself, there are several tutorials doing the rounds on how to cut the butterfly haircut at home, which sees people tying their hair into two ponytails—one at the front, and the other at the back of the head—before taking the scissors and snipping straight across into each of the ponytails. That being said, I'd recommend heading to your hairdresser for this hairstyle to ensure it's a butterfly and not a butterflop.

Ready to take the plunge and try the butterfly haircut? The good news is that it suits almost every hair type and length while adding buckets of volume and shape to your hair. Ahead, I've rounded up some butterfly haircut inspiration to take to your next hair appointment, as well as the best hairstyling products to style the butterfly cut.

Butterfly Haircut Inspiration

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(Image credit: @haileesteinfeld)

Just look at how pretty these flicked-out layers look when cut at the cheekbone.

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(Image credit: @maria_bernad)

The butterfly haircut also looks great with a fringe

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(Image credit: @jennychohair)

For extra movement, choppy layers add texture to your lengths.

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(Image credit: @anaasmood)

The butterfly haircut is a perfect match for tighter curls, as the face framing ayers add shape and definition to let curls sing.

(Image credit: @angeegarcia)

The butterfly haircut + wispy fringe = a match made in heaven.

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(Image credit: @hungvanngo)

Emily Ratajowski's haircut has subtle butterfly layers towards her ends. And can we talk about this fringe?

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(Image credit: @kellyrowland)

The sweeping layers of the butterfly haircut almost have a contouring effect, making it super-flattering.

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(Image credit: @chrisappleton1)

If you still like to tie your hair up, the longer layers of the butterfly haircut are still long enough to tie back into a ponytail or bun. But we love how J.Lo has left her fringe and a few tendrils loose.

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(Image credit: @ellabalinska)

Shorter curls around the face give curly hair so much movement and shape.

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(Image credit: @maryphillips)

If you have finer hair, then some tactically placed butterfly layers will give your hair a dose of volume.

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(Image credit: @sabinasocol)

Proof that the butterfly haircut also works on mid-length hair.

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(Image credit: @sydney_sweeney)

The butterfly haircut also looks chic swept into a side parting.

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(Image credit: @jeannine.roxas)

A claw clip and butterfly layers look so chic when tied up.

The Best Hairstyling Products For The Butterfly Haircut:

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Beauty Pie

Super Healthy Hair Detox Wash Shampoo

Price shown is member price.
To ensure optimum volume and bounce, use a clarifying shampoo at least once a week to rid hair of build-up that can leave lengths limp.

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Balmain

Ceramic Round Brush 33mm

Blowdrying with a round brush will enhance the sweeping layers of the butterfly cut.

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Babyliss

Thermo-Ceramic Rollers

If you find velcro rollers or drying your hair with a round brush doesn't deliver long-lasting hold, try these heated rollers, which will keep the hair's bounce and shape in all day long.

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Dyson

Airwrap™ Complete Long Multi Hair Styler

The Dyson AirWrap was made for the butterfly haircut. The interchangeable attachments allow you to create plenty of bounce and body.

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Jvn Hair

Complete Blowout Styling Milk

This delivers silky-smooth blowouts every time.

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Charlotte Mensah

Manketti Hair Oil

This nourishing oils leaves curls luxuriously conditioned and glossy.

Up Next,Deep Reviews: We Tried 5 Hair Multi-Stylers—Here Are Our Honest Thoughts

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I'm Calling It—This Haircut Trend Is Set to Dominate 2023 (2024)
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